Years Experience
Ali Samiian is the Founder and Principal of Poplar Access Advisors, a fractional market access and reimbursement firm serving medtech and biotech companies across the U.S. and international markets.
Our mission is to accelerate the adoption of innovative medical technologies by enabling medtech companies to achieve coverage, payment, and reimbursement that opens access for patients worldwide. We believe in fostering long-term partnerships that drive sustainable growth and innovation.
Our values reflect a commitment to patient-centered impact, ethical guidance, evidence-based innovation, and strategic excellence. We work collaboratively, act with urgency, and deliver with integrity.
Every strategy and decision is grounded in the ultimate goal of improving patient access and outcomes.
We provide clear, honest guidance and advocate ethically with payers, providers, and innovators.
We champion innovation supported by rigorous clinical and economic evidence to ensure credibility and lasting access.
We bring deep knowledge, rigorous analysis, and high standards to every engagement.
We work alongside clients, payers, and stakeholders as trusted partners in access.
We understand that speed matters for patients and companies, and we prioritize timely, actionable results.
Erin Falvey is a biotechnology professional with hands-on experience in molecular biology, genetic engineering, and bioinformatics. She has contributed to regulatory processes at Coherus BioSciences, conducted inflammation research using zebrafish models, and gained expertise in CRISPR, protein purification, and bioinformatics.
Erin is a graduate of Utah Valley University with a B.S. in Biotechnology. She is passionate about advancing innovative therapies that improve patient lives.
Whether you're navigating reimbursement for a novel device, preparing for payer engagement, or aligning FDA and coverage strategy, this is where strategic clarity begins. Engage directly with a partner who’s launched wearables globally, secured coding and payment pathways, and supported investor due diligence from the inside. Tailored for MedTech teams in wearables, digital health, neuromodulation, and diagnostics, this lifeline offers more than advice—it's responsive, founder-led counsel built for speed, credibility, and outcomes.
ContactPoplar was instrumental in our successful path with CMS. Our technology required new reimbursement codes and new pricing. Ali Samiian led much of the work with each submission and appeal process and kept a very positive attitude throughout. I would highly recommend other companies to leverage his expertise.
- Renee Ryan, Founder & CEO, PinPrint, Independent Board Member, industry insider and leading investor, dealmaker, and passionate innovator.
Poplar are professional, thoughtful partners who integrate smoothly with your team. For Spark, they helped us navigate the complexities of the DME market by securing HCPCS codes and establishing key distributor relationships. Their expertise in reimbursement strategy was invaluable, and their straightforward, knowledgeable approach gave us confidence at every step. I would strongly recommend them to any medtech CEO or COO preparing for commercial launch
- Daniel Powell, Co-Founder/CEO, Spark Biomedical
Ali and Poplar Access Advisors were instrumental in helping us shape our reimbursement pathway. From coding and payment strategy to preparing us as a DME provider, their expertise gave us clarity and confidence. I’d recommend them to any medtech team navigating reimbursement.
- Robert Black, COO Scion NeuroStim