Fractional Reimbursement Advisory

Poplar Access Advisors is a strategic consulting firm specializing in Health Economics and Market Access. We provide fractional reimbursement advisory services tailored for start-ups and mid-stage medical device and biotech companies across the US and international markets.

We offer a comprehensive suite of strategic and operational advisory services, integrating Health Economics, Market Access, Regulatory Affairs, and Clinical perspectives. Our customized approaches are designed to address the unique product launch challenges faced by each client.

Ali Samaiian Portrait
20+

Years Experience

Our Founder

Ali Samiian

Ali Samiian is the Founder and Principal of Poplar Access Advisors, a fractional market access and reimbursement firm serving medtech and biotech companies across the U.S. and international markets.

Work Background
  • Global Head of Market Access and Reimbursement Services, Saluda Medical
  • VP of Regulatory Affairs and Reimbursement, StoParkinson Healthcare Systems
  • Sr. Director of Reimbursement, Cala Health
  • Global Head of Market Access, Health Economics & Pricing, Abbott Diabetes Care
  • Various roles of increasing responsibility, Novartis Pharmaceuticals
  • Sr Policy Advisor to the minister of Health, Government of Ontario

Education
  • JD, Osgoode Hall Law School, Canada
  • MBA, Schulich School of Business, Canada
  • MSc in Health Economics, Policy and Management, London School of Economics

Our Mission

Our mission is to accelerate the adoption of innovative medical technologies by enabling medtech companies to achieve coverage, payment, and reimbursement that opens access for patients worldwide. We believe in fostering long-term partnerships that drive sustainable growth and innovation.

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Benefits of life

Why Choose Us

Our values reflect a commitment to patient-centered impact, ethical guidance, evidence-based innovation, and strategic excellence. We work collaboratively, act with urgency, and deliver with integrity.

Patient Impact First

Every strategy and decision is grounded in the ultimate goal of improving patient access and outcomes.

Integrity & Transparency

We provide clear, honest guidance and advocate ethically with payers, providers, and innovators.

Evidence-Driven Innovation

We champion innovation supported by rigorous clinical and economic evidence to ensure credibility and lasting access.

Excellence & Expertise

We bring deep knowledge, rigorous analysis, and high standards to every engagement.

Collaboration & Partnership

We work alongside clients, payers, and stakeholders as trusted partners in access.

Agility & Timeliness

We understand that speed matters for patients and companies, and we prioritize timely, actionable results.

Our Experienced Team

Erin Efalvey Portrait

Erin Falvey

Erin Falvey is a biotechnology professional with hands-on experience in molecular biology, genetic engineering, and bioinformatics. She has contributed to regulatory processes at Coherus BioSciences, conducted inflammation research using zebrafish models, and gained expertise in CRISPR, protein purification, and bioinformatics.

Erin is a graduate of Utah Valley University with a B.S. in Biotechnology. She is passionate about advancing innovative therapies that improve patient lives.

Work Background
  • Biotechnology Professional, Hands-on experience in molecular biology, genetic engineering, and bioinformatics, applying advanced techniques to research and development projects.
  • Regulatory Contributor, Coherus BioSciences, Supported regulatory processes for biopharmaceutical products, ensuring compliance and facilitating approvals.
  • Research Associate, Conducted inflammation studies using zebrafish models, contributing to insights in disease mechanisms and therapeutic targets.
  • Technical Expertise
    Skilled in CRISPR gene-editing, protein purification, and bioinformatics tools for data analysis and interpretation.

Education
  • B.S. in Biotechnology, Utah Valley University

Innovation Backed By Our Expertise

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Secure Your Lifeline

Whether you're navigating reimbursement for a novel device, preparing for payer engagement, or aligning FDA and coverage strategy, this is where strategic clarity begins. Engage directly with a partner who’s launched wearables globally, secured coding and payment pathways, and supported investor due diligence from the inside. Tailored for MedTech teams in wearables, digital health, neuromodulation, and diagnostics, this lifeline offers more than advice—it's responsive, founder-led counsel built for speed, credibility, and outcomes.

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