Poplar Access Advisors

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Frequently Asked Questions

We primarily support start-ups and mid-stage medtech and biotech companies seeking strategic guidance on market access, reimbursement, and regulatory pathways in the U.S. and international markets.

Fractional advisory gives you access to senior-level expertise without the commitment of a full-time hire. We embed strategically—whether for a product launch, payer engagement, or reimbursement milestone—offering flexible, high-impact support tailored to your timeline and needs.

Yes. We specialize in navigating coverage and payment pathways for first-in-class and breakthrough devices. This includes HCPCS code strategy, economic modeling, payer engagement, and aligning clinical evidence with reimbursement criteria to support early adoption.

Absolutely. We've supported market access strategies across Europe, Canada, and Asia Pacific, and understand the nuances of global reimbursement, regulatory alignment, and cross-border launch planning for medtech and biotech innovations.

We combine deep health economics expertise with hands-on launch experience. Our approach is strategic, scalable, and tailored to the realities of medtech innovation—especially for lean teams navigating complex payer environments with limited resources.

Our Core Offerings

Dedicated to providing top-notch business consulting services tailored to your unique needs. Specialized in medical device reimbursement that provides invaluable support to large medical device companies by guiding them through the complex landscape of coverage, coding, and payment.

Reimbursement Roadmap

Roadmap that ties together:

Coding strategy (CPT/HCPCS/DRG)
Coverage playbook (payer interviews, pilot coverage pathways)
Evidence roadmap (trial endpoints → payer acceptance)
Investor narrative (“this is how access drives TAM”)

Fractional Market Access
Leadership

Part-time/fractional Head of Market Access for early-stage medtech firms.

Due Diligence Partner
for VCs

Short, sharp reviews of reimbursement pathways, payer policy, competitor access for potential portfolio investments.

Launch Support & Payer Engagement Coaching

Teach startup teams how to engage payers, prepare dossiers, and align product marketing with reimbursement story.

Global Access Expansion
Advisory

For mid-size MedTechs entering new geographies (U.S. from EU, or vice versa).

Business Consulting
Services

Key activities to undertake for top-notch business consulting, tailored to medical device reimbursement.

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